Optimal Selling Price Calculator

Calculate the ideal selling price for your products based on your costs, platform fees and desired profit margin.

Cost Details

Results

Total COGS per Order$13.00
Recommended Selling Price$36.22
Platform Fee per Order$1.35
Ad Cost per Order$5.00
Net Profit per Order$18.11
Break-even Price$19.65

How to Calculate the Optimal Selling Price

Pricing isn't about matching competitors — it's about ensuring every sale hits your target profit margin after ALL costs. This calculator accounts for the hidden fees most sellers forget.

Formula used:

Selling Price = (Product Cost + Shipping + Fixed Fees + Ad Cost) / (1 - Platform Fee% - Target Margin%)

Key considerations:

• Platform fees: Most platforms charge 2–3% + a flat per-transaction fee
• Ad cost per order: Your total ad spend divided by total orders
• Target margin: What % of revenue you want as profit (aim for 30–50% for dropshipping)
• Break-even price: The minimum price you can charge without losing money

Always price for your target margin, not the competition. A $5 price increase on a $30 product can boost your profit by 20%+ without hurting conversion rate.

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Selling Price Calculator
Price for profit, not competition

Why This Pricing Calculator Works for You

Most sellers price their products based on what competitors charge — and wonder why they're barely breaking even. The right price isn't about being the cheapest; it's about hitting your target margin after every cost is accounted for.

This calculator takes into account all the hidden costs sellers forget:

  • Product cost from your supplier
  • Shipping and fulfillment costs
  • Platform fees (percentage + flat fee)
  • Ad cost per order
  • Your desired profit margin

Enter your numbers and get the exact price you need to charge to hit your profit goals. No more guessing — price with confidence.

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